P11P10
How We Got There
How do you
design a new legend?
Experiments, arguments,
tests, more experiments,
designs, prototypes ...
You can’t reinvent the wheel. But you can
change the spokes. In redesigning the
Contour range, we changed a lot of spokes.
We worked hard to retain the original’s
DNA; its character. But we also wanted
to provoke – so we gave our teams free
rein to experiment with different materials,
different techniques and different designs.
That meant scaring ourselves a little
sometimes. Like when we did some
A/B listening tests on small voice-coils
compared with our signature large ones.
That’s a big step. This time, it proved to be
a step too far – they just didn’t sound as
good as the technology we’ve been using
for years – but we didn’t simply discount
the idea. We listened.
Then there’s the time when Malte Köhn,
Lead Product Designer on the Contour,
rocked up to a meeting with armfuls of
sketches (you can see some of them
here). “I tried to work with non-traditional
colour and material combinations,” he
says. “But I wanted to keep the Contour’s
classic design, which is quite edgy and
brutal. We turned it into something that’s
more elegant and technical.” Malte is
really proud of his design – and he should
be, because that’s the one we all chose
as a group.
Michael Rohde Böwadt, our brave VP of
product management, was the one who
took the leash off. “We went very wide
in the beginning,” he says. “I told them
to just make the best drivers in the
world. The best cabinets in the world.
To approach it all in a different way.”
No pressure, then.
“It backred a bit! But it was also very
interesting. We got some very interesting
results, provoked a lot of discussions,
and were able to really zero in on what
we wanted to do next.”
One of the things that came out of those
discussions was using different driver
materials. Ultimately we decided to stick
with our tried-and-true MSP – but we
told Daniel, Andreas and Danny that
we wanted it to sound even better. Their
Eureka! moment came when they started
varying the material’s thickness across the