Epson TM-C3500 Series - Page 15

Chapter 2 Setting Up the Printing Environment
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Open the [Device Settings] tab, select the Select Plugin Dll Configuration,
and click Properties.
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The [TM-C35x0 Configuration] window appears. 
Set the following items to match the Media used.
Function Parameter
Media Type Plain label, Matte, Matte label, Synthetic label, Glossy label
Print Quality Speed, Quality