Ford Taurus 2012 - Whats Important; Key Messages; Key Features Overview; Key Competitors

2
May 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Taurus
Taurus
What’s Important
2012
(1) Class is full-size non-luxury sedans vs. 2011 competitors.
NOTE: See the latest Dealer Ordering Guide for feature availability.
Key Messages
• AthleticallysculptedstylingcontinuestosetTaurusapartfromthecompetition
• Beautifullyappointedinteriorincludesclass-exclusive
(1)
multicontour front seats with Active Motion
• TaurusSHOfeaturesthe3.5LEcoBoostV6enginewithgasolinedirectinjection,6-speed
SelectShift Automatic transmission and sport-tuned suspension
• Driver-focusedtechnologyincludesadaptivecruisecontrolandcollisionwarningwithbrakesupport,
BLIS (Blind Spot Information System) with cross-traffic alert, MyKey and SYNC with Traffic, Directions
and Information
Key Competitors
Taurus Taurus SHO
• BuickLaCrosse • Chrysler300
• ChevroletImpala • ToyotaAvalon
• Chrysler300C
Key Features Overview
3.5L Duratec V6 engine
with 263 horsepower
(p. 8)
6-speed SelectShift
Automatic
transmission
(p. 10)
Adaptive cruise control
and collision warning
with brake support
(p. 19)
Standard on SHO
All-wheel drive
(p. 14)
BLIS (Blind Spot
Information System) with
cross-traffic alert
(p. 20)
3.5L EcoBoost V6 engine
(pp. 8, 9)
MyKey
(p. 21)