Ford Taurus 2012 - Design;Styling; Design Elements - Exterior; Design Elements - Interior; SHO Design Highlights

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Revised November 2011
esourcebook.dealerconnection.com
RE&T: 2012 Source Book
Taurus
Taurus
Design/Styling
2012
Design Elements
• Powerdomehoodprovidesasubtlesignofthe
strength under the hood with the muscular shapes
flowing into the fenders
• Chromeandpaintedtri-bargrilleisanevolved
expression of the signature Ford shape
• Refined,jewel-likeheadlampsframethetri-bargrille
and are a projector-beam design
– SHO features HID (High-Intensity Discharge)
headlamps for an even more aggressive
appearance
• Frontfasciaincludesachrome-accentedlower
grille opening and white supplemental LED (Light-
Emitting Diode) park lamps on certain models
• FendersandmuscularwheelarchesgiveTaurusa
planted stance and frame the wheel lineup
• Aluminumwheellineupprovidesdistinctionbetween
modelsandincludes17",18",19"and20"designs
• Taillampsfeatureajewel-likeappearanceandared
or chrome trim surround, depending on the model
• Chromeappliquéaccentuatesthetaillampdesign
and gives a sense of balance to the rear
• Twinchromeexhausttipssitsnuglyundertheleft
side of the rear fascia
Design Elements
• Instrumentpanelfeaturesadouble-browdesign
that flows inward from the power dome hood
and includes soft-touch surfaces and a seamless
passenger airbag surface
• Instrumentclustergaugesarerecessedandfeature
chrome accents
• Centerstackflowsfromtheinstrumentpaneltothe
center console in a forward-leaning fashion for a sporty
yet formal theme, and places the climate and audio
controls in easy reach
• Centerconsoleincludessoft-touchsurfacesandan
ergonomically shaped shifter with a leather boot
• ContrastinginteriorcolorsdifferentiateeachTaurus
model, with a more luxurious monotone appearance
on the Limited
• InteriorcolorpaletteincludesLightStoneand
Charcoal Black shades
• Doorpanelsemployaninnovativeurethane
tooling process to provide texture and identity to
the trim surfaces, including visible stitching and
a handcrafted appearance.
This same process is
possible for the two-tone appearances
• IceBlueinteriorlightingenhancestheoverallfeelof
the interior with illumination for all interior controls
including the instrument cluster, center console,
power door lock and window switches and steering
wheel-mounted controls
• Ambientlightingoffersachoiceofsevencolors
illuminating the front and rear footwells, front cup
holders, front door panels and inside the floor console.
Colors are Soft Blue, Ice Blue, Green, Purple, Orange,
Blue and Red
Exterior Design
• 19"oravailable20"PremiumLusterNickelpainted
aluminum wheels
• SHOandEcoBoostbadging
• Blackbrakecalipers
• Body-colormirrorcaps
• ChromeandLusterNickelpaintedtri-bargrille
• Chromedualexhaustoutlets
• HIDheadlamps
• Reardecklidspoiler
• Silverpaintedsupplementalparklampbezel
Interior Design
• Aluminumbrakeandacceleratorpedalcovers
• Aluminuminteriorappliqués
• Blackcenterstackappliqué
• Leather-trimmedfrontbucketseatswithBlackor
UmberMiko
®
suede inserts, and Charcoal Black
headrests and side bolsters with accent stitching
• Leather-wrappedsteeringwheelwithperforated
leather insert
• Uniquedoortriminsertscolor-matchedtoseatinserts
• SHObrandedfloormats
Key Messages
• Tauruscontinuestodefinethelarge-carsegment
• Athleticallysculptedstylingoffersalookofpowerandagility
• Interiorexudesmeticulousattentiontoeverydetailandhighlevelsofquality
• Wheellineupoffersdistinctionforeachmodelandrangesfrom17"to20"designs
• TaurusSHOcontinuestosetthestandardforlarge-carperformancesedans
Exterior Interior
SHO Design Highlights