Xerox WORKCENTRE 7120 Competitive Comparison

10 Xerox WorkCentre 7120 vs. Ricoh Aficio MP C2050
Key positioning strengths of the Aficio MP C2050
and how to combat them with prospective
customers
Lower MSRP
What the Ricoh sales rep could say:
“The Aficio MP C2050 has a lower MSRP than the WorkCentre 7120, start-
ing at $6,100 versus a starting price ranging from $6,999 to $7,499.”
How to respond:
The difference in price is marginal, especially when you consider the
WorkCentre 7120’s higher memory, higher hard disk drive capacity,
higher document feeder capacity and faster rated scanning speed. In
fact, simply adding 1,000 sheets to the Aficio MP C2050’s paper capacity
adds a whopping $1,313 to its price tag. You simply get more for your
money with the WorkCentre 7120.
12" x 18" / A3+ paper capability
What the Ricoh sales rep could say:
“The Aficio MP C2050 can handle media up to 12" x 18" (A3+), which
allows users to create full-bleed ledger printing by printing ledger size on
ledger-plus paper, then cropping the edges to eliminate the margin. This
is not possible on the WorkCentre 7120.”
How to respond:
Only a handful of businesses will ever need full-bleed ledger printing, and
those that do will probably prefer using an MFP more geared to a produc-
tion or CRD environment (for example, something with a faster engine
speed to handle large print runs).
9x hard drive overwrite capability
What the Ricoh sales rep could say:
“The Aficio MP C2050’s hard disk drive can be overwritten up to 9x for
complete hard drive sanitation. The hard drive for the WorkCentre 7120
can be overwritten only three times.”
How to respond:
Unlike the Aficio MP C2050, the WorkCentre 7120 has achieved Common
Criteria certification for its security suite, including its hard disk drive over-
write capability. That validation provides more peace of mind than even
a hundred-times-overwrite that has not been certified to actually work.

Xerox WORKCENTRE 7120 Specifications

General

Print technology	Laser
Maximum resolution	600 x 600 DPI
Economical printing	Yes
Time to first page (black, normal)	13 s
Time to first page (color, normal)	11 s
Print speed (black, normal quality, A3)	11 ppm
Print speed (black, normal quality, A4/US Letter)	20 ppm
Digital sender	No
Maximum duty cycle	50000 pages per month
Number of print cartridges	4
Page description languages	PCL 6, TIFF
Maximum scan area	216 x 279 mm
Image formats supported	JPG, TIF
Copier resize	25 - 400 %
Maximum number of copies	999 copies
Time to first copy (black, normal)	6.5 s
Scan file formats	PDF, XPS
Weight (imperial)	251 lbs
Custom media sizes	5.5''x 7.2'' - 11.7''x 17''
Dimensions (WxDxH)	585 x 640 x 1132 mm
Power requirements	100 - 240V, 50/60Hz
Networking features	Fast Ethernet
All-in-one functions	Copy, Scan
Standard media sizes	148 x 210mm - 297 x 420mm
Media weight (tray 2)	60 - 256 gsm
Color all-in-one functions	copy, print, scan
Compatible operating systems	Windows XP SP1 32/64-bit Windows Server 2003 32/64-bit Windows Server 2008 32/64-bit Windows Vista 32/64-bit Windows 7 32/64-bit Mac OS v10.4+ AIX 5 v5.3 HP UX 11.0, 11i v2 Solaris 8, 9, 10 Linux FedoraCore 1, 5 RedHat Enterprise Linux 4 SUSE 10/11
Dimensions (W x D x H) (imperial)	23 x 25.2 x 44.6 \
Total input capacity	520 sheets
Total output capacity	250 sheets
Maximum input capacity	2130 sheets
Total number of input trays	5
Auto document feeder (ADF) input capacity	110 sheets
Internal storage capacity	80 GB
Sound power level (standby)	16 dB
Sound pressure level (printing)	52 dB
Display	-
Market positioning	Business
Maximum print size	297 x 420 mm
Paper tray media types	Bond paper, Plain paper, Pre-Printed, Recycled paper
Non-ISO print media sizes	Legal
ISO A-series sizes (A0...A9)	A3, A4, A5
ISO B-series sizes (B0...B9)	B4, B5
Maximum ISO A-series paper size	A3
Auto Document Feeder (ADF) media weight	38 - 128 g/m²
Supported network protocols (IPv4)	SMTP, S/MIME, POP3, HTTP/HTTPS, LPR/LPD, IPv4/IPv6, Bindery, NDS IPX/SPX, NDPS/NEPS, EtherTalk, NetBEUI, MVNoIP
Standard interfaces	USB 2.0
USB 2.0 ports quantity	1
Power consumption (standby)	119 W
Power consumption (average operating)	578 W
Sustainability certificates	ENERGY STAR
Certification	FCC, CB, ISO
Operating temperature (T-T)	10 - 32 °C
Operating relative humidity (H-H)	15 - 85 %