c
Standardization opened the
eyes
of
t-hc
industrial
world
and
war
3
t
h
e
COY.
newtone
of
moderr).
production
From
th.i
evolved,
&e
reference to Cadillac
as
..B
“Standard
of‘
the
Ubrld
I’
In
1909
Cadillac
was
purchased
by
the then new General Motors
Corporation. Convenience, clean-
liness and all-weather comfort were
greatly enhanced in
1910
when
Cad-
iliac became the first manufacturer.
to
offer closed bodies as standard
equipment.
“The Penalty
of
Leadership”
first
appeared in the January
2,
1915
issue
of
The Saturday Evening Post
as an expression
of
the Cadillac com-
mitment
to
leadership, quality, and
innovation.
It
is widely regarded as
one of the finest documents ever
written and was published following
the introduction
of
the first produc-
tion
V8
engine. The
V8
was stan-
dard in all
1915
model Cadillacs.
Many Cadillac “firsts” have fol-
lowed over the years, including the
synchro-mech clashless transmis-
sion, a nation-wide comprehensive
c
45
*
V-16
Engine
service policy, security plate glass,
chrome plating and the first car to
be designed
by
a
stylist
(
1927
La-
Salle/Harley
Earl).
The
‘30s
wir-
nessed production
of
the smooth and
quiet
V12
and
The crisp, contemporary lines
of
the
1938
60
Special series ushered in a
new era in styling.
During World War
11,
shortly
after Pearl Harbor, Cadillac discon-
tinued car production for the first
time since
1902
in order
to
construct
light tanks, cornbat vehicles and
internal parts for Allison
V1710
en-
gines. Two Cadillac
V8
engines and
Hydra-Matic transmissions were
used in each tank.
b
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