EMBROIDERY BUSINESS
6
Stock Designs
Stock designs are a valuable resource to an embroidery shop. Today, there are so many choices available.
But choosing the right designs for your business library is critical to your success as an embroiderer. Not all
stock designs are the same when it comes to quality and market appeal. There are several things to consider
when choosing stock designs:
Quality Designs
The designs need to run well and be production friendly. The proper use of sewing sequence with minimal
thread changes and jump stitches. The designs should have some depth with blending and look like a high
quality piece of embroidery. Keep inform to the latest fashion trends and colors so the look of your business is
in step with today’s fashion.
Design Flexibility
Stock designs allow multiple designs to be combined into one. When combining stock designs try to choose
designs that have the same artistic style. They need to t together, so when all the design elements are com-
bined, it looks like it originally was one piece of embroidery.
Purchasing Options
Stock Designs are sold individually, in design packs and entire stock collections. Most stock design compa-
nies sell individual designs over the Internet. The nice thing about individual designs is that you can purchase
a design when you need it, but they tend to cost more than design pack or collections. Design packs are a
group of several designs based on a particular theme, i.e., Christmas, Sports, etc. Design packs usually have
designs that go well together and of the same artistic style which helps the embroiderer visualize combining
some of the design elements.
The number of designs in a package is usually determined by the complexity of the designs. Stock companies
usually price all their packs the same but the number of designs per pack may vary. A series of embroidery
designs that are fairly large in size with lots of detail in the embroidery will have less in its pack then a series
of simple designs. The biggest savings on a per design basis is an entire collection. These collections have
thousands of designs at your nger tip. It can be a large investment for an embroiderer, costing thousands of
dollars, but the cost per design drops dramatically.
The type of embroidery business you have will help determine if purchasing a collection is most cost effec-
tive. Some embroidery machine companies include a stock design collection in their packaging which is a
great start for a new embroidery business. Embroidery stock design companies can be found on the Internet
or throughout industry trade journals.
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