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Contents
INTRODUCTION .............................................................................................................2
MARKET ANALYSIS ......................................................................................................5
The A4 Colour Printer Ma
rket...................................................................................................... 5
The Compe
titors ......................................................................................................................... 6
The Future................................................................................................................................... 7
PRODUCT POSITIONING...............................................................................................8
Pr
oduct Range Positioning & Optimum Monthly Volume.............................................................. 8
PRODUCT OVERVIEW.................................................................................................10
KEY SELLING POINTS ................................................................................................11
Modern Design ......................................................................................................................... 11
Pr
oductivity ............................................................................................................................... 12
Flexible Paper
Handling.............................................................................................................. 14
Image Quality............................................................................................................................ 15
Usabili
ty .................................................................................................................................... 17
Envir
onmentally Friendly ............................................................................................................ 19
Multilayered Security
Solutions .................................................................................................. 20
Co
nnectivity .............................................................................................................................. 21
O
ffice Integration ...................................................................................................................... 23
COMPARISON WITH OTHER SHARP MFPS & PRINTER...........................................24
Com
parison between MX-C381, MX-C380 and MX-C380P....................................................... 25
Com
parison between MX-C380P and MX-B380P ...................................................................... 26
COMPETITIVE COMPARISON .....................................................................................27
Shar
p MX-C380P Vs HP Colour LaserJet CP4025n/dn ................................................................ 28
Shar
p MX-C380P Vs HP Colour LaserJet CP4525n/dn/xh............................................................ 29
Shar
p MX-C380P Vs Lexmark C736n/dn/dtn.............................................................................. 30
Shar
p MX-C380P Vs Kyocera FS-C5400DN ................................................................................ 31
Shar
p MX-C380P Vs Konica Minolta Magicolor 5670EN ............................................................ 32
Shar
p MX-C380P Vs Xerox Phaser 6360N/DN/DT/DX ................................................................. 33