6
M
M
X
X
-
-
C
C
3
3
8
8
0
0
P
P
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
The Competitors
The following pie chart shows the market share by manufacturer.
The market share by brand for A4 colour printer is dominated by two famous brands, HP and Samsung. HP has a
38% market share and Samsung has 23% market share in total Europe.
OKI, Xerox, Brother and Lexmark follow, but they still have a small portion of the total market.
We can see our main competitors in the 30-39 ppm printer category in which the new Sharp printer MX-C380P is
categorised.
In this category HP also dominates the market with their Colour LaserJet CP 3525 series, around 50% share, and
also with the Colour LaserJet 4700, around 9% share.
This means over 50% of the market share is dominated by HP. Ricoh and Xerox also takes over 10% share in each
model.
Brand Model Units Share
HP Color LaserJet CP 3525 N 36,304 26.5%
RICOH Aficio SP C420 DN 16,587 12.1%
HP Color LaserJet CP 3525 DN 16,109 11.7%
HP Color LaserJet CP 3525 X 14,763 10.8%
XEROX Phaser 8560 N 11,035 8.0%
HP Color LaserJet 4700 6,979 5.1%
XEROX Phaser 8560 DN 3,835 2.8%
HP Color LaserJet 4700 DTN 2,906 2.1%
DELL 5110 CN 2,475 1.8%
HP Color LaserJet 4700 DN 2,329 1.7%
Others 23,850 17.4%
137,172 100.0%
38.0%
23.0%
6.4%
4.8%
3.9%
3.6%
3.5%
3.4%
3.2%
2.4%
2.3%
1.0%
4.7%
HP SAMSUNG OKI
XEROX BROTHER LEXMARK
RICOH KYOCERA KONICA MINOLTA
CANON EPSON DELL
Others