5
M
M
X
X
-
-
C
C
3
3
8
8
0
0
P
P
S
S
a
a
l
l
e
e
s
s
G
G
u
u
i
i
d
d
e
e
Market Analysis
î The A4 Colour Printer Market
Due to the economic crisis, in 2009 the colour printer market decreased to 1,329,711 units compared to 2008
(80.7% vs LY). This was mainly in the Col 1 and Col 2, (under 19 ppm) colour printer category. (Col 1: 78.7% vs
LY, Col 2: 32.4% vs LY)
However, if we look at the over 20 ppm colour printer category, even in the current economic situation, it is still
increasing, 102.3% vs LY in Col 3 (20 â 29 ppm) and 134.2% vs LY in Col 4 (30 - 49 ppm) respectively.
{European A4 Colour Printer Forecast}
The forecast for the future still shows a small impact on 2010 which is almost flat vs. 2009, however we can
expect some increase in the market and also expect the same level of forecast in 2013 as we had in 2008.
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
(Units)
2008 2009 2010 FCST 2011 FCST 2012 FCST 2013 FCST
Col 1: 0-9 Col 2: 10-19 Col 3: 20-29 Col 4: 30-49
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