Expert Picture Settings (4K models only) 
4K (UHD) TV models have additional picture settings for demanding home theater 
enthusiasts. Expert Picture Settings include gamma, noise reduction, 11 point white 
balance adjustment, and extended color management.  
You can access Expert Picture Settings only by using the Roku Mobile App on an iOS
®
 
or Android™ mobile device. For more information, go to the following link on the Roku 
web site:  
go.roku.com/expertpicturesettings 
Changing privacy settings 
Note: 
Privacy settings are not present on TVs operating in non-connected mode. 
Advertising 
Only in connected mode, 
by default your TV uses an advertising identifier to track 
your TV usage. You can change the privacy settings on your TV in two ways: 
resetting the advertising identifier and limiting ad tracking. 
Reset the advertising identifier 
Resetting the advertising identifier clears the prior usage history that your TV stores, 
and then begins tracking again. From that point forward, your new usage patterns 
affect the advertisements you see on your TV. 
1.  From the Home screen menu, navigate to Settings > Privacy > Advertising. 
2.  Highlight Reset advertising identifier. Press Þ  to view more information about this 
option. When you finishing reading the information, press OK to close the More 
Information window. 
3.  Press OK to reset the advertising identifier, and then press OK again to dismiss 
the verification message.