8
Phocus is the capture processing and file manage-
ment application aimed primarily at Hasselblad 3F
file handling. Phocus Mobile offers remote viewing
and control when shooting tethered while Phocus
Quick offers a very rapid and simplified file process-
ing capability.
Phocus allows the extraction of the most detailed files from the
world’s most advanced cameras to your desktop in a profes-
sional and efficient manner.
Phocus works the way that photographers work and provide
serious photographers with a well thought out, and intuitive
workflow, designed to provide maximum power and options
with a minimum of effort. Phocus produces ground-breaking
new levels of image quality and technical precision and when
combined with the world’s finest optics and image sensors the
result is exactly what you would expect from Hasselblad – sim-
ply stunning image quality.
FEATURES IN PHOCUS
Ultimate Image Quality
· Hasselblad Natural Color Solution (HNCS)
· Sophisticated lens corrections for H and V system lenses
Specialized Tools
· Phocus Mobile *
· Live Video
· Scene calibration & reproduction tools
· Leading edge Moiré removal
· Highlight recovery, shadow fill, clarity and dust spot
removal tools
plus:
· Easy-to-use interface
· Extensive customization options for individual workflow
scenarios
· Import/Export of Image Adjustments, Keywords, Work-
flow settings etc.
· High quality printing
· Slide show
· RAW file support for more than 150 DSLR cameras
· License free software (unlimited installations - no regis-
tration issues)
Any File from Anywhere!
Phocus allows you to import your files, RAW or otherwise and
work in the same powerful and intuitive processing environ-
ment, no matter where your files are coming from. This means
that you can browse all kinds of RAW and non-RAW formats.
Phocus on a Mac supports RAW files from more than 150 cam-
eras, including Canon, Nikon, Leica, Sony, Fuji, Olympus, and
so on**, as well as the most common file formats such as TIFF,
JPEG, DNG, and PNG, making it easier than ever to work as you
see fit, not as your camera dictates.
Ultimate Image Quality
Phocus combines with Hasselblad Natural Color Solution
(HNCS) and digital lens corrections to provide ultimate image
quality in every image you create. With Phocus, the moiré that
can occur on even extremely high-resolution images is effec-
tively removed automatically and directly on the raw data,
leaving image quality intact and saving hours of tedious post-
production work.
Tethered shooting is also very smooth with Phocus Remote
camera controls providing a number of remote functions, such
as remote focusing, live view, aperture and exposure time con-
trols, etc.
PHOCUS
Phocus Quick
Phocus Quick allows a preview of images from camera
to screen at the touch of a button. Your original images
(in RAW format) remain on the memory card and can be
backed up automatically if you wish. Either way, you can
view and review in Phocus Quick and still go back later and
fine-tune your images. The perfect combination of ease of
use and peace of mind! Phocus Mobile is available for free
download from the Hasselblad website.
Phocus Mobile
Phocus Mobile is available for the iPhone®, iPad® and iPod
Touch®. It enables you to connect wirelessly to a computer
running Phocus and to remotely browse your high-resolu-
tion RAW, JPEG and TIFF images.
This provides a handy solution for working with clients in
the studio, enabling each person to view images on an
individual iOS device, rather than all gathering around a
single computer.
Phocus Mobile also allows users to remotely operate and
trigger a tethered camera, giving control of many param-
eters, all neatly presented in a virtual camera display. This
feature is very convenient for remote control of the camera
when it’s located in a difficult-to-access position. Phocus
Mobile is available for free download at the App Store.
* Phocus Mobile is available for download on the App Store.
** Full list available at http://www.apple.com/aperture/specs/raw.html
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