3
Congratulations!
Welcome to the flagship of the H System. The H2 builds on the H1, adding the ability to utilize
the latest advancements in digital backs, increased mobility, integrated power, and improved
image quality. The H2 is the most advanced digital or film medium format photography plat-
form on the market today, and a worthy addition to the famed Hasselblad line.
The specifications and capabilities of the H system exceed the demands of most photogra-
phers. This allows the system to expand and develop. It’s one of the reasons that so many pro-
fessional photographers around the world are discovering, or re-discovering, the creative and
professional possibilities provided by the Hasselblad system.
The H system is the result of the most intensive technical development programme ever un-
dertaken by Hasselblad, the most prestigious medium-format camera manufacturer in the
world. It reflects an unprecedented wealth of knowledge and experience tightly interwoven
with the latest technological developments that combined to produce an unrivalled world-
class creative tool for the discerning photographer.
Hasselblad had its beginnings during the last fifty years of the last millennium. Within twenty
years it was present as mankind took the first small step on the moon. Now, Hasselblad makes
its own giant leap forwards into the future. A new foundation on which to build, ensuring the
utmost in image-quality, handling and versatility resulting from the most reliable and effi-
cient solutions to meet photographers’ expectations.
The H system presents a list of features coloured by superlatives. What was once considered
optional is now integral. The potential of this outstanding professional equipment straight
out of the box is tremendous.
But there is no trade-off in quality for the sake of the latest technology. The three pillars of
the Hasselblad reputation remain: Reliability, Versatility, Interchangeability. Stainless steel
and aluminium for no-nonsense professional use and durability. Silicon chip control for basic
practical support as well as sophisticated facilities to span all demands. A system to trust and
build on, that will develop and grow in pace with tomorrow’s discoveries.
The list of features is long, varied and comprehensive. For example: automatic focus with in-
stant manual override, dot-matrix LCDs, rapid button and control wheel user interface, inte-
gral grip, integral fill-flash, multi-mode exposure metering, TTL flash control, automatic film
speed setting with bar code, instant 120/220 interchangeability, integral dark slide, automatic
film advance and film wind off, custom imprinting on frame edge including exposure data,
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