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Welcome to Hasselblad !
The H3D represents the forefront of medium format photography - both digital
and analogue. The unrivalled position is based on an accumulation of experi-
ence spanning more than fty years. By using Hasselblad equipment you share
the decision made by of some of the world’s best and most famous photogra-
phers. Congratulations on a wise choice!
The H3D is the world’s rst full-frame, large-sensor, medium-format DSLR cam-
era. The H3D has been developed around a brand new digital camera engine
producing increased lens performance and a new level of image sharpness. By
focusing solely on digital camera architecture, Hasselblad is able to oer pho-
tographers the full benets of professional medium-format digital cameras as
well as the ease of use of the best 35mm DSLRs
The H3D delivers outstanding digital performance, taking full advantage of the
virtues of medium format photography. The result is exibility for the profes-
sional photographer, including the freedom to choose between eye-level and
waist-level viewnders, digitally APO corrected lenses, and on-the-y classica-
tion of images. It also oers the photographer the freedom to work with lm
to allow shooting under extreme conditions, and Hasselblad’s Natural Color
Solution delivers out-of-the-box image quality only achievable in a true digital
camera system.
The H system
The H system is the result of the most intensive technical development programme ever un-
dertaken by Hasselblad, the most prestigious medium-format camera manufacturer in the
world. It presents a list of features coloured by superlatives. What was once considered op-
tional is now integral, built around the three pillars of the Hasselblad reputation: Reliability,
Versatility and Interchangeability.
The list of features is long, varied and comprehensive. The list includes: automatic focus with
instant manual override, dot-matrix LCDs, rapid button and control wheel user interface,
integral grip, integral ll-ash, multi-mode exposure metering, TTL ash control, extremely
accurate electronic leaf shutter, ash sync at all shutter speeds to 1/800s, eyeline viewnder
with 100% view, dot matrix viewnder LCD, lithium or rechargeable battery options, shutter
speeds from 18 hours to 1/800s, user customization of functions, bracketing, interval timer,
rapid access user button, ash measure, integral diopter adjustment in viewnder, zone sys-
tem capability, time-lapse photography, customized proles and so on.
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