Olivetti d-Copia 253MF - Market Trends

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
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1.7 Market Trends
Western European Flatbed Digital MFP Market – A4 vs A3 (units & ASP)
Source: Gartner, 2010 (for 2008-09, final data – for 2010-2014, forecast data)
Source: Gartner, 2010 (for 2008-09, final data – for 2010-2014, forecast data)
WESTERN EUROPE Digital Colour MFP (Unit Shipments, Average Selling Price)
455
570
769
927
1.103
1.307
1.598
422
413
475
507
539
573
609
0
300
600
900
1.200
1.500
1.800
2.100
2.400
2008 2009 2010 2011 2012 2013 2014
units (K)
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
ASP (€)
Colour laser A4 Colour laser A3 C.laser A4 ASP (€) C.laser A3 ASP (€)
WESTERN EUROPE Digital Monochrome MFP (Unit Shipments, Average Selling Price)
1.283
1.204
1.369
1.413
1.456
1.505
1.678
541
375
416
415
410
402
367
0
300
600
900
1.200
1.500
1.800
2.100
2.400
2008 2009 2010 2011 2012 2013 2014
units (K)
0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
ASP (€)
Mono laser A4 Mono laser A3 M.laser A4 ASP (€) M.las er A3 ASP (€)