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Manual and Pre-Set White Balance
Automatic white balance, in most cases, generally does an excellent job
of setting a neutral color balance in the camera produced JPEG image. It
does this by looking for any pixels which are considered as highlights, or
have values close to mid grey tone.
The camera processor then corrects any offsets in one color, or more, to
produce a white of equal red, green and blue value.
Where it may fail is if there are no predominant highlights to be assessed
or if there is a predominance of a primary or secondary color.
In this situation a more pleasing image will be obtained using either a
camera pre-set white balance or performing a manual white balance set
operation and fine-tuning it, if needed.
Using a pre-set control has advantages if you want to keep consistency
of color in a series of images shot at the same time where auto white
balance might create small shifts in color.
Cloudy and Shade pre-sets have a progressively “warmer” tone and can
be used to provide a subtle hint to an otherwise cold looking scene.