• Use acronyms consistently.
• Use uppercase capitalization for acronyms unless the acronym is a trademark and includes lowercase letters. For
example, use "PIN" or "Wi-Fi."
• Use the article (a, an) that applies to the pronunciation of the first letter of an acronym. For example, use "an MMS text
message" or "a LAN."
• Use a hyphen when an acronym is part of a compound modifier unless the acronym is a trademark. For example, use
"USB-compatible port" or "PGP protected message."
• Pluralize acronyms as necessary. For example, use "ISPs."
• Avoid the possessive form with acronyms. For example, use "ISP network " instead of "ISP's network."
Product names and trademarks
Avoid adding trademark symbols to UI elements. Add trademarks to an About screen instead.
RIM trademarks
• Do not alter trademarks (for example, use "BlackBerry" instead of "Blackberry" or "BB").
• Do not use trademarks as nouns or verbs (for example, use "your BlackBerry smartphone is . . ." instead of "your
BlackBerry is . . .").
• Do not use trademarks in plural or possessive form (for example, use "BlackBerry smartphones" instead of
"BlackBerries").
To view a list of RIM trademarks, visit na.blackberry.com/eng/legal/trademarks.jsp.
BlackBerry smartphone product names
• When you refer to a specific BlackBerry smartphone model, use the full product name (for example, use "BlackBerry
Torch 9800 smartphone" instead of "BlackBerry Torch").
To view a list of BlackBerry smartphone product names, visit http://na.blackberry.com/eng/legal/product_names.jsp.
BlackBerry product names or component names
• Use the full product name or component name at all instances.
• When you refer to a specific version of a BlackBerry product, do not include "version" before version numbers (for
example, use "BlackBerry 7").
To view a list of BlackBerry product names, visit http://na.blackberry.com/eng/legal/
product_names.jsp#tab_tab_products.
UI Guidelines Strategies
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