594 Using Templates
Using advertising templates
Advertising templates facilitate the creation of standard rich media types and sizes defined by
the Interactive Advertising Bureau (IAB) and accepted by the industry. For more information
on IAB-endorsed ad types, see the IAB site at www.iab.net.
Testing with advertising templates
Ads should be tested for stability in a variety of browser and platform combinations.
Your application is considered stable if it doesn’t cause error messages, browser crashes, or
system crashes.
Browser compatibility and requirements with advertising
templates
You should work with webmasters and network administrators to create detailed testing plans
that include tasks relevant to your specific users. These plans should be publicly available and
updated regularly. Also, vendors should publish detailed plans indicating the browser and
platform combinations in which their technologies are stable. Examples are available at the
IAB Rich Media testing site at www.iab.net/standards/guidelines.asp. In addition, there might
be additional requirements on size and file format of ads that vary by vendor and site. Check
with your vendor, ISP, or the IAB to learn about these requirements that can affect the ad’s
design.
More information on rich media
The Macromedia Flash Advertising Alliance (MFAA) is an industry alliance focused on
furthering Rich Media advertising and delivering great advertising experiences online. The
MFAA offers a community discussion forum for advertising-related issues, technical resources
for designers in the advertising space, and a list of voluntary guidelines for authors to
guarantee the best possible Internet advertising experience.
Visit the MFAA and participate in the ongoing discussion at the Macromedia Flash
Advertising Alliance website at www.mfaa.org.
Using video templates (Flash Professional only)
This section covers creating Flash content using video and includes instructions on using the
video templates.
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