0 Which of
the
following
do
you
currently have?
A (CHECK(...,.)
All
THAT
APPLY)
B. Which type is it? (CHECK(...,.)
ONE)
C.
Is
it
a Zenith?
1.
□
CotorTV(additionaQ
1.
□
Portable
4.
□
Console
1.
□
Yes
8.
□
No
2.
OB/WTV
2.
□
Yes
9.
□
No
3.
□
Video Cassette Recorder
2.
□
Portable
5.
□
Table Model
3.
□
Yes
10
.
□
No
4.
□
Large Screen Projection TV
4.
□
Yes
11.
□
No
5. □ Home Computer
5.
□
Yes
12.
□
No
6. □ 35mm Still Camera
7. 0 Satellite Dish ·
6.
□
Yes
13
.
□
No
8.
□ Movie Camera
3.
□
8mm Film 6.
□
Video
Tape
7.
□
Yes
14.
□
No
9.
□
Cable/Subscription TV Service
0
What
was
your
main
reason
for
buying a Zenith color television? (CHECK(...,.)
ONLY
1)
1.
□ Price 5. □ Friend's recommendation 8.
□
Previous ownership
of
brand
2.
□ Manufacturer's reputation 6.
□
Advertising 9. □ Picture quality
3. □
Features
7. □
Availability
10
. □
Other
4.
□
Styling
0 Where do
you
remember
seeing
or
hearing
advertising for
the
Zenith TV
that
you Just bought?
(CHECK
(...,.)
AS MANY AS
APPLY)
1.
□
In
a magazine 6.
□
In
a store circular/flyer
2.
□ On the radio 7. □ Advertisement in the store
3.
□
In a catalog
8.
□
Other
_____
_
4. □
Onthetelevision
9.
□
None
5.
□
In
the newspaper
10
.
□
Can'tremember
0How
much
influence
did
the
advertising you saw
or
heard
have
on
your
purchne
decision?
(CHECK(...,.)
ONLY
1)
1.
□
A great deal
of
influence
2.
□
Some influence
3. □ No influence at all
0 Date
of
birth: Month ITJ 'iwlr I 1 j 9 I
0 Marital Status: 1.
□
Married
2.
□ Divorced/Separated
3.
□
Widowed
4.
□ Single/Never Married
~Occupation:
You
Your Spouse
Homemaker
Professional/Technical
Executive/ Administrator
Middle Management
Sales/Marketing
1.
□
2.
□
3.
□
4.
□
5.
□
1.
□
2.
□
3.
□
4.
□
5.
□
(D
What
are
the
ages
of
all children living at
home?
D None
□
4 yrs.
□
Under 1
□
5 yrs.
□
1yr.
O6yrs.
□ 2 yrs. □ 7 yrs.
D 3 yrs. □ 8 yrs.
~
Which
group
describes
your family income:
1.
□
Under $14,999 4.
□
$25,000-$29,999
2.
□
$15,000-$19,999 5.
□
$30,000-$34,999
3.
0 $20,000-$24,
999
6.
□
$35,000-$39,999
Clerical
Craftsworker
Machine Oper./L.aborer
Service Worker
Ret
ired
Student
O9yrs.
□
10yrs.
011
yrs.
□
12yrs.
O13yrs.
7.
□
$40,000-$44,999
8.
□
$45,000-$49,999
9.
D $50,000-$59,999
'roll
6.
□
7.
□
8.
□
9.
□
10.
□
11.
□
YourSpoose
6.
□
7. D
8.
□
9.
□
10
.
□
11
.
□
□
14yrs.
015yrs
.
□
16yrs.
O17yrs.
□
18yrs.
10.
□
$60,000-$7 4,999
11
.
□
$75,000-$99,999
12
.
□
$100,000& over
.s
C:
i
~
CON11NUED
ON
OTHER
SIDE~
::,n
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