1914
V8
Engine
Standardization opened the eyes of the industrial world
and was the cornerstone of modern
assembly
line
production. From this achievement evolved the
reference to Cadillac as “Standard of
the
World.”
In
1909
Cadillac was purchased
by
the then new
General Motors Corporation.
Convenience, cleanliness and all-weather comfort were
greatly enhanced
in
1910
when Cadillac became the first
manufacturer to offer closed bodies as standard equipment.
‘‘The Penalty of Leadership” first appeared
in
the
January
2,
19
15
issue of The Saturday Evening
Post
as
an
expression of the Cadillac commitment to leadership,
quality and innovation. It is widely regarded
as
one
of
the
b
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