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Variable Data Printing
No matter what you call it — personalization, customization, versioning, transactional printing, variable information (VI) or simply variable
data printing (VDP) — market research proves that personalized communications or targeted marketing can significantly improve a
company’s bottom line. Overall revenues and profits associated with personalized marketing programs are over 31% greater than those
from general marketing. Personalized communications also garner measurable improvements in the size and value of orders. Customers
are apt to respond more quickly and in greater numbers to personalized marketing messages. And personalized communications increase
customer loyalty and retention by more than 47%.
Today’s overall trend toward targeted marketing will only intensify in the future. For organizations with the right resources, marketing
support and business knowledge, VDP is more than just a powerful tool: it’s a strategic necessity. But currently, there are no simple, off-
the-shelf VDP solutions. Instead, VDP requires customized end-to-end attention to customer needs and budgetary constraints.
EFI VDP solutions are designed to fit into existing workflows so users can easily develop customized marketing campaigns, regardless of
their complexity, and add to their systems as they grow.
EFI’s Fiery technology delivers fast, industry-leading, adaptable VDP capabilities and allows users to choose any authoring tool to create
static and variable elements with flexible and open, end-to end VDP solutions. EFI VDP solutions include the most comprehensive array of
VDP languages, such as Fiery FreeForm™, the industry’s open standard personalized print markup language (PPML), PDF-VT and a
host of proprietary languages. EFI solutions enable print providers to take advantage of evolving VDP technologies, regardless of the
brand of database management system, generator software, page-layout program or print device.
The Fiery Command WorkStation interface manages the inputs and outputs for the most complex VDP jobs. This user interface allows
operators to manage their Fiery servers and VDP jobs from one location. The VDP Resource Manager is a utility that enables print
production shops to store, view and reuse RIPped objects on networked Fiery servers. Used in conjunction with a high-speed printing
device, the Fiery server eliminates production bottlenecks and allows VDP jobs to print faster than ever before.
By drawing from its own and its partners’ technologies, EFI delivers high-performance, open VDP solutions. EFI also continues to work
with the most respected partners in the industry to enhance its integration with the latest solutions and existing VDP workflows.
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