Tips for Color Printing
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Since increasing the image size means decreasing the image
resolution, you must take care that print quality or color tone is
not degraded when working with images pasted into documents
created with word processing software. To avoid print quality
and color tone problems, change the size and the resolution of the
image in your graphics application before pasting it into your
document.
Guidelines for Using Color
To help you use color to maximize your document’simpactonits
readers, determine the who, what, when, where, why, and how
of color printing.
Know WHO your readers are and WHAT your purpose is
Your documents are intended to communicate information,
opinions, or feelings to one or more people and also to get results.
Therefore, first you need to think about who is going to see your
work—will it be a customer, a co-worker, or some other person?
Also you should consider what your purpose is—do you wish to
advise, sell, or propose, or do you have some other purpose?
For example:
A marketing proposal with generous quantities of bright, fluorescent
colors might fail to impress a conservative accounting firm, yet win over
a music video company.
Know WHEN to use color
While color can enhance any document, you need to decide when
color helps expand the reader’s understanding of your message
and when it distracts the reader. Sometimes a serious business
message is best delivered without additional colors. (Remember
that white and black are colors, too.)
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