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Chapter 6: Card Design and
Setup
Card design is the name given to the combined features of the
printed cards. Cards are useful only when all cards contain the
required information.
Card design includes:
• The different ty
pes of data such
as
name and ID number, images
including company logo or
employee or other photos, and
special features such as bar code
or magnetic stripe.
• The layout of the data.
• Processes to improve card life
such as topcoat.
• Corporat
e style guidel
ines. For example, a corporate style guide can specify a
particular shade of red for the logo.
This section describes the card design components available and provides
detailed information about them.
• “Color Printing
”
• “Monochrome Printing”
• “Topcoat Printing”
• “Card Design: Magnetic Stripe”
• “Card Design: Smart Card”
• “Printing and Non-Printing Areas”
H
INTS & TIPS
• An organization might have more than one card design. For example, a health
club can use member cards and employee ID cards.
• Print several samples of your card design and use them to evaluate the quality
of the
design.
• Use high quality (300dpi) photos and graphics.
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General
Weight and Dimensions
