WebSphere and e-business
578 iSeries Handbook
Improved Relationship Management
Merchants can provide a unique and satisfying shopping experience to customers by
personalizing each customer's visit to their Web site. This can lead to improved site traffic
and sales.
The Business Rules Engine enables administrators or business analysts to specify a set of
rules resulting in a personalized experience for the customer. The system can recommend
products based on shopper information such as demographics. It can also cross-sell or
up-sell products based on items that the shopper intends to purchase.
Associations, packages, and bundles can be incorporated into the merchant's system.
Associations relate one product with complementary products, which is similar to a belt that
goes with a pair of pants. Packages are the creation of a unit that cannot be broken up, but
may be sold separately for more money, such as a computer system. A bundle is several
items that can be sold separately but may be grouped (such as a complete ski outfit) to entice
the customer to buy related items.
Auctions are offered as an additional selling model for businesses. Three common types of
auctions are supported:
• Open cry (price is bid up)
• Dutch bid (price starts high and is bid down)
• Sealed bid (bid is confidential and viewable only by the seller)
A product advisor enables e-businesses to provide its customers intelligent catalogs, quickly
find the right products based on features, or a friendly question-and-answer process using
parametric searching. The Product Advisor supports WebSphere Studio and JSP.
WebSphere Commerce Studio Pro Edition
The WebSphere Commerce Suite Pro Edition consists of:
• A server that manages the interface to the buyers, who can browse, save, query, and
order items in the interactive catalog.
• A powerful authoring and administration environment, allowing store personnel to
design the buying process and create an interactive product catalog.
This product is the new design and development environment for the WebSphere
Commerce Suite. Based on the award-winning WebSphere Studio V3, the Commerce
Studio is available in two versions: the Developer and Professional Developer Editions.
Use one of these to develop your WebSphere Commerce Suite site. Each includes the
features of the WebSphere Studio with additional commerce tools to support the
WebSphere Commerce Suite.
• Developer Edition
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