WebSphere and e-business
596 iSeries Handbook
WebSphere Personalization contains the following run-time extensions to WebSphere
Application Server that support rules-based personalization of sites:
• Rules Engine: Executes the site's business rules. Business rules determine what
content is displayed to each site visitor. A site's business rules are defined by the site
owner and entered using the graphical rule editor in WebSphere Studio Advanced
Edition.
• Recommendation Engine: Makes recommendations regarding the content or
products to show a site visitor. WebSphere Personalization's Recommendation engine
is the LikeMinds collaborative filtering product from Macromedia. Site designers can
use LikeMinds multiple approaches (such as individual clickstream data analysis,
transaction history analysis, and content similarities) to make recommendations based
on the site visitor's interests.
• Resource Engine: Allows the site owner to define and manage the users and content
on which the rules and recommendation engines operate. An HTML management
interface is provided for categorizing users and content into groups and associating
dynamic properties with those groups.
The combination of rules-based personalization with collaborative filtering allows a business
to choose the mix of personalization strategies that are optimum for their business objectives.
Suggested Reading
WebSphere Personalization Solutions Guide
, SG24-6214
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