Auto Sentry® flex User Manual 153 Marketing with your Auto Sentry
$9.00 Deluxe Wash
$11.00 Ultimate Wash
$13.00 Xtreme Wash
The following table lists some common considerations and suggested decision-making
guidelines.
Table 4: Business Considerations for Wash Club Promotion
Consideration Suggestion Discussion
Price? Based on frequency of
visits
Wash club pricing can be determined by estimating the
average number of visits a customer will make in a given time
period. For example, say you estimate your average club
customer will visit your car wash two or three times a week. You
offer a $30.00 club membership good for a maximum of 10
visits per month. The redemption value of each wash is $5.00.
Therefore, the customer will break even after six washes. Six
washes redeemed at $5.00 a wash is $30.00.
Frequency? Monthly You can bill (or renew) your wash club at given intervals:
monthly, quarterly, etc. Monthly billing is a popular choice.
Corporate customers might prefer quarterly billing.
Limitations? None You can limit the days of the week for which the club is active.
For example, you might decide to offer the wash club only on
slow days (e.g., Tuesdays and Wednesdays). Most often,
however, the wash club is not limited.
What Wash? Most economical base
wash or second-level wash
Most often, a club is associated with the lowest-priced base
wash. However, you can customize a club for any of your
services.
Upgrades? All other base washes If your club wash is associated with the lowest-priced base
wash, you can offer wash upgrades to each additional base
wash. The customer savings remains constant.
For example, say an Exterior AS Wash Club member redeemed
all 10 $5.00 base washes in a month. So, he received $50.00 in
washes but paid only $30.00 for the club, a $20.00 savings.
Now suppose he paid an extra $5.00 to upgrade one of his
washes from the $5.00 base wash to the $10.00 Premium wash.
He was charged an additional $5.00. His total cost for the club
and upgrade that month was $35.00. He received $55.00 in
services (nine $5.00 washes and one $10.00 wash). His savings
is still $20.00. But the car wash received an extra $5.00 in sales.
Upgrades offer more business for the car wash and more
selection for the customer.
Payment
Options?
Autobilling Customers who pay by credit card can be automatically
renewed on a regular basis (monthly) until they notify the car
wash to discontinue their membership.
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