INTRODUCTION
48
MATRIX 220
Digimarc Barcode
The following Matrix 220 models can read content enhanced with Digimarc Barcode:
Part number Description
937900017 Matrix 220 322-01A 1.2MP STD-R 7mm HP
937900018 Matrix 220 325-01A 1.2MP STD-R 12mm HP
Digimarc Barcode is a technology for product packaging and labeling that enables
encoding a Global Trade Identification Number (GTIN) imperceptibly into artwork prior
to printing. The GTIN carried by Digimarc Barcode is the same as a traditional GTIN typi-
cally found in a product’s UPC/EAN barcode.
Digimarc Barcode is designed to be redundantly spread throughout an entire product
package
or printed material. This enables easy, reliable optical capture without interfer-
ing with design aesthetics.
Figure 27 - Digimarc Barcode distributed on all sides of the packaging
DWCODE™ is the name that GS1 US and GS1 Germany use to describe a Digimarc Bar-
code data carrier. A DWCODE includes the Global Trade Item Number (GTIN), i.e. a glob-
ally unique number used to identify trade items, products or ser
vices. This number is
typically found in barcodes such as Universal Product Code (UPC) or European Article
Number (EAN).
The process of incorporating a Digimarc Barcode
dat
a carrier into artwork is referred to
as enhancement. Thanks to this process, Digimarc Barcode is imperceptible to the
human eye but detectable to enabled camera-based scanners and mobile applications.
Figure 28 - Enhancement process
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