2-12  Theory of Operation 
 
Printhead Settings 
A printed card is made up of 1013 discrete vertical (short edge of the card) 
columns printed across the length of the card. As each column is printed, the 
printhead circuitry activates the necessary pixels to transfer pigment from the 
ribbon to the card. 
Controlling when and how these pixels heat up is determined by several 
parameters: power, base power, and strobe. 
Power 
In the past, printhead pixels were controlled by varying the voltage to the pixel 
element. On the newer generation of printheads, the power to the pixel is 
controlled by pulsing the voltage, commonly referred to as Pulse Width 
Modulation (PWM). This concept is also known as Duty-Cycle. 
The heat of a thermal element on the printhead is controlled by how long it is 
turned on versus how long it is turned off. In a sense, the printhead control was 
analog but is now digital. 
To increase the temperature, or heat, on a single element, it is turned On more 
than it is turned Off. The higher the duty-cycle, the hotter the element becomes. 
Because the printhead now receives full voltage from the power supply, 
swapping the power supply for another power supply will have an impact on 
printing intensity. The printer can easily be adjusted to compensate when a new 
power supply is required.  
 
Base Power 
The Base Power sets the upper limit to the power PWM. In simple terms, this sets 
the bandwidth (gamut) of the printing. Increasing the base power darkens the 
available colors in the printer, but does not impact the lighter colors. Note that 
there is an upper threshold after which increasing the base power has little or no 
effect on the final printing. At this point, the image is saturated and cannot be 
increased in gamut any further. However, note that this is not the same as 
darkening the image in the SmartDriver control panel. This will darken the 
whole image, including the lighter areas.